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Partner Programs

CO-OP

Premium Dealers

After $125,000 in Qualifying purchases from the Commencement Date, Premium Dealers accrue Co-op Funds at a rate of two and one half percent (2.5%) on future Qualifying purchases of Ammunition Brands and Accessory Brands, and one percent (1%) on future Qualifying Firearm brands made before the End Date.


Advertising Opportunities

As with any co-op program, we have a few restrictions. All advertisements must run between January 1, and December 31 of the current year. Claims must be made within 90 days of your ad running. Claims submitted with all the necessary documents will be paid by check within three to six weeks of receipt. Reference the Co-op advertising policy for details.

If you have any questions regarding the program or accruals contact Ansira.

Ansira
1-866-565-2387
Vista.Outdoor@ansira.com
http://vistaportal.co-optimum.com

Newspaper, Magazines
Required Documentation includes:

  • Completed Co-op claim form
  • Paid media invoice showing net costs including any discounts
  • The original, full page tearsheet or eTearsheet for each ad run

Direct Mail, Inserts, Flyers, Catalogs
Required Documentation includes:

  • Completed Co-op claim form
  • Original, complete sample of entire direct mail piece or insert
  • Paid printing and distribution invoices
  • U.S. Postal Service delivery receipt (if applicable)

Radio, Television
Required Documentation includes:

  • Completed Co-op claim form
  • Original, paid station invoice showing net costs, including any discounts (production costs are not eligible)
  • Notarized affidavit of performance stating exact dates and time each spot aired
  • Notarized original script in station format or DVD of spot with opening slate

Outdoor Signs, Billboards
Required Documentation includes:

  • Requires Vista Outdoor Retail and Rep Services prior-approval
  • Completed Co-op Claim Form, with copy of Vista Outdoor Retail and Rep Services prior-approval
  • Contract in original sign/billboard company's format (must identify months of installation and locations)
  • Color photographs of the display of each individual location/panel, with panel number visible
  • Original, paid monthly media invoices showing net costs, including any discounts (production costs are not eligible)

Digital
Required Documentation includes:

  • Requires Vista Outdoor Retail and Rep Services prior-approval
  • Completed Co-op Claim Form, with copy of Vista Outdoor Retail and Rep Services prior-approval
  • Web Banners: Image of the web banner in-place on the website, with URL visible, and an image of the click-through landing-page
  • Pay-Per-Click: Complete performance report including keywords and cost of keywords in original vendor format

Ads that feature competing brands to Vista Outdoor's Commercial Products will not be eligible in our co-op program.


In-store P.O.P. Materials

View P.O.P. Materials


Filing a Claim? You will also need to include:

  • The latest Vista Outdoor Retailer Co-op Advertising Prior Approval Request form (an original or a copy) with your claim
  • The latest Vista Outdoor Retailer Co-op Advertising claim form (an original or a copy) with your claim
  • Copies of purchase invoices and wholesalers' printouts documenting purchases of Vista Outdoor products. Buy Group purchases automatically get uploaded monthly to Ansira by Vista Outdoor.
  • Proof of publication, broadcast or placement of your advertisement plus appropriate invoices