Year in and year out, Vista Outdoor Premium Partners prove that they're among the best of the best. And each year, Vista Outdoor selects a dealer whose performance, leadership and dedication to customers has proven outstanding. Straight from the sales floor, here are some helpful tips to increase sales, built customer loyalty and help you write your own dealer success story.
Feedback From the Field: Helpful Tips to Increase Sales
These short tips were submitted by our Dealer Service staff, Vista Outdoor sales reps and dealers like you. Have a tip you'd like to share? Contact Dealer Services at 866-223-9388.
Tip 1: Get Smart - Educate Yourself and Your Sales Staff
To become a better business person, you need to educate yourself. No, this doesn't mean you will have to go off and get an MBA. Rather, it means becoming savvier with your business. Make sure that every employee knows how to give directions to the store. Store clerks should make mental and physical notes of key customers and their product preferences. Your prices need to be competitive. To enhance your margins and to acquire products from suppliers at "good" prices attend distributor shows. Make sure your sales staff is motivated and trained to educate customers and can explain the advantages of our products. Use our Sales Training Tool online whether you are training in new employees or refreshing veteran staff.
Tip 2: Boost Sales with Advertising
Take advantage of co-op advertising. To get your ads noticed, announce specials, giveaways, and events. Be sure to include store hours and location. Look beyond print ads for ways to grab your consumes' attention. Dust off that old computer and jump online!
Tip 3: Host Demo Days
Work with a local shooting range and a firearms company representative to host a demonstration that lets consumers test-shoot different ammunition.