Membership in the Premium Partners program is very exclusive—we want active dealers who are willing to commit to our brands and highlight our promotions. In return, we provide specialized promotions and world-class sales and marketing support to help you move product off your shelf and build customer loyalty.


We know it's nice to get a good deal every now and then—make sure your consumers check out our current promotions to get some goodies or cash back. Here are some of our current promotions. To view our other promotions, please visit each brand's website.


Shooting Sports

Get a Champion® target when you buy Federal® Range & Field Packs.
Valid 5/1/2018 through 8/31/18

Get a free Champion® DuraSeal™ Target when you purchase 2 boxes of CCI® 17 HMR
Valid 5/1/2018 through 8/31/18

Buy select shotshell ammunition and get up to $25 back.
Valid 3/1/2018 through 8/31/18

Buy Gold Medal Grand™ and get up to $100 back
Valid 3/1/2018 through 8/31/18

Buy at least 2 pounds of Alliant Powder® propellant and get up to $20 back.
Valid 3/1/2018 through 6/30/18

Buy American Eagle® Varmint & Predator and get a Butler Creek® ASAP™ Mag Loader.
Valid 3/1/2018 through 6/30/18

Buy Syntech® and get a Butler Creek® ASAP™ magazine loader.
Valid 3/1/2018 through 6/30/18

Buy 3 boxes of Train + Protect™ and get the fourth free.
Valid 3/1/2018 through 6/30/18

Buy Gold Medal® centerfire rifle ammunition get a free Champion® steel target.
Valid 3/1/2018 through 6/30/18

Outdoor Products

BLACKHAWK! Promotions

Bushnell Promotions

Champion Promotions

Hoppe’s Promotions

Outer’s Promotions

RCBS Promotions

Simmons Promotions

Weaver Promotions